Decide why you want to have a Video page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Video page with your marketing strategy in mind.
Talk with fans regularly to see what they want. Take note of things posted on your page. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Your fans are the reason you are successful.
Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there Check This Out is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products
Video's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Use tools to measure the power of your Video marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Video marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
When it comes to business, you always have to stay above those you compete against. You have to work hard to figure out what you can do to better their strategies. This article has given you a start, so keep learning and reading to ensure you stay at the front of the pack for good.